13 mei 2014
Research shows that current new theme park attractions only have an effect for approximately two years on the visitor numbers of a park. This is a big problem for theme parks because their investments only have a limited lifecycle, whereby they have to keep creating new attractions to make visitors come again.
In my graduation project I executed research why this revisit problem occurs. With the knowledge gained, I performed an attempt to solve the revisit problem through design. I created a new kind of attraction, a social-emotional journey, that aims to be more sustainable and retains its revisit attractiveness. With this social-emotional journey, I tried to push the boundaries of what attractions can do emotionally. The qualities of the design were both acknowledged by the university and people active in the theme park industry.
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