Saab di-Expo Impression met logo2

SAAB experience store

30 november 2011

The SAAB experience store is an inventive retail environment in the automotive industry. It is a store right inside people’s lives due to its placement in malls and public spaces, not like current retail environments in industrial areas. The store contains only one SAAB, which exchanges regularly with other models in nearby SAAB experience stores.

Inside the store customers can experience driving a SAAB multi sensory, without really making a test drive. It is a very personal and intense environment. Outside different experience spots draw people to the store. Each spot addresses one of the SAAB characteristics and creates a connection between the people outside and the SAAB car inside.

SAAB pictures